Why I Launched The Crystal Standard
Hi everyone! My name is Crystal and I am the founder of The Crystal Standard. Since several family members and friends have asked me what prompted me to launch my own business, I decided to answer the same question here on the blog on my site. First, here’s a bit of background about me: I went to the best HBCU in the world (Howard University!) and I got my bachelor’s degree in journalism. Since graduation, I’ve worked as an editor and writer—I started my career in the magazine industry, then I worked for a few online sites, and then I entered the world of luxury fashion and e-commerce.
If there’s one thing that remained constant in my career throughout the years, it was my keen ability to spot an error as simple as a minor misspelling or missing comma, and the fact that almost every single friend of mine who launched his or her own business has reached out to me to review their website before it went live. After my line sister asked me to take a final glance at her site before it launched in the middle of the pandemic, that’s when it hit me after thinking about it in my mind for several years: it was officially time for me to launch my own business! Utilizing my years of expertise as an editor and writer, I decided to create a platform to help brands launch and eventually scale. Additionally, as a former editor for one of the most popular and best-selling magazines in the United States, I also wanted to help brands secure press in national magazines, websites and more. I ultimately realized this was my calling and purpose, and I started to focus my attention on creating my own business which I named The Crystal Standard and launched in January 2021 (and I haven’t looked back since!)
Even though I launched my business six months ago and I’ve been working with clients by word of mouth ever since then, I am so honored to officially reveal my site to the public and start helping brands elevate to the next level. I look forward to meeting and working with brands and their founders to help create a content strategy that leads them on a path to success!